Social Media Marketing

About the brand

• Abakkus is an investment and asset management built on strong research, disciplined processes, and a long-term investing philosophy. Along with communicating market insights and investment thinking, their key objective was to strengthen their digital and social media presence across platforms.
• Their goal was to use social media as a platform to simplify investment thinking, reinforce credibility, and engage meaningfully with their audience while staying true to their long-term approach

Challenges

Before partnering with SAAA, the client was facing a few consistent challenges across their social media presence:

• Limited reach and visibility
• Inconsistent engagement
• Lack of posting across platforms
• Content lacked clarity
• Brand presence was not clearly defined

Results

What made this work

• Established consistent branding:
  We streamlined the visual language across posts by standardising colours, fonts, and layouts, making the feed look more professional and instantly recognisable as Abakkus.

• Clear shift towards value-led content:
  We introduced more market insights, data-backed posts, sector highlights, and educational formats such as “Did You Know,” charts, and explainers to increase informational value.

• Better balance between education and relatability:
  We retained festive and human moments while ensuring they were balanced with informative content that reinforces Abakkus’ credibility as an asset manager.

• Improved overall content structure:
  We refined headlines and layouts so key messages stand out clearly, making posts easier to understand and more effective while scrolling.

Conclusion

The page experienced steady growth in reach and engagement, with improved consistency across posts. A more defined brand identity has also strengthened visibility and trust.