SEO Campaign for

Campaign Setup

• Type Of Campaign - Search Engine Optimisation Campaign
• Campaign Strategy - To enhance Organic Traffic & Increase Overall Search Impressions on SERP
• Geographical Targeting - India (preferably HNI)
• Search Engine - Google Search Engine

Pain Points

• Lack of website impressions on SERP for major keywords.
• Lack of organic traffic on the website. Client were fully dependent on Ads for leads.
• Key webpages of the website were not getting crawled and indexed.

Solutions

• Keyword Research
• On Page & On Site Optimisations
• Technical Optimisations
• Link Building

Optimization Strategy

• We researched the high volume keywords related to the niche and optimised the webpages meta tags, heading tags, website content, alt text, etc.
• Fixed the website page speed by removing the unwanted scripts, embedded Testimonial videos from YouTube instead of directly loading it on website, replaced the images from jpg to webp.
• The website had sitemap issues which affected the indexing of the key pages of the website, we removed the old sitemap and updated with the new one.
• Published new content in blog format related to the most searched keywords in the domain.
• Embedded a webinar videos & call to action button on product pages to increase the chances of lead generation.
• Created a number of high volume contextual backlinks related to business niche.
• Fixed the URL structure of few of the webpages.

Results