Performance Marketing for
Kalpavruksha School
Kalpavruksha School is a Waldorf-inspired educational institution focused on nurturing creativity, curiosity, and holistic development in early childhood education.
Campaign Setup
- Type Of Campaign - Meta Campaign
- Bidding Strategy - Lead Generation + Awareness
- Geographical Targeting - Hyper-local targeting
- Channel Targeting - Meta Platforms (Facebook & Instagram)
Pain Points
- Limited social media visibility among local parents
- Inconsistent admission enquiries
- No structured digital lead generation system
- Heavy dependency on word-of-mouth
Solutions
SAAA’s Intervention: We restructured the entire advertising strategy with a focus on qualified admission enquiries.
Our approach included:
- Increase local visibility among parents in nearby residential areas
- Generate qualified admission enquiries
- Build a scalable Meta Ads lead system
- Improve overall social media presence
Optimization Strategy
- Meta Lead Generation Campaign using Instant Forms
- Hyper-local targeting around the school location
- Parent-focused messaging highlighting school philosophy
- Awareness + Lead campaigns running simultaneously
- Continuous optimization based on performance
Results
(Jan 2025 – Jan 2026 with us):
- Accounts Reached: 8,64,820
- 84.1% of views driven through ads
- 93.7% from non-followers (new audience discovery)
- Net New Followers: +1350
- Total Leads Generated: 500+ admission enquiries
- 150+ High-intent leads submitted directly via Meta Instant Forms
Conclusion
Kalpavruksha School successfully transformed its digital presence from low visibility and irregular enquiries into a consistent, scalable admission enquiry system, supported by strong brand awareness in the local community.
Even local schools can generate high-quality admission enquiries with the right digital strategy and targeting.