Senior Paid Analyst

Key Responsibilities:

Campaign Setup: Build and structure search, display, video, and social ad campaigns (Google Ads, Meta Ads Manager, LinkedIn, TikTok).

Budget Management: Allocate and monitor monthly ad spend to ensure efficient cost-per-acquisition (CPA) and high ROI.

Optimization: Conduct A/B testing on ad copy, creatives, and audience targeting while refining keyword and negative keyword lists.

Reporting: Track performance metrics (CTR, CPC, CPL, conversions) using analytics tools and present insights to stakeholders.

Required Skills & QualificationsExperience: 3+ years of hands-on experience managing performance marketing or PPC campaigns.

Technical Knowledge: Mastery of Google Ads, Meta Ads Manager, and web analytics platforms like Google Analytics.

Analytical Skills: Strong proficiency in data analysis, Excel/Google Sheets, and dashboard creation.

Certifications: Official certifications in Google Ads or Meta Blueprint are preferred.